About Us

The Alloy Wheels Direct Story

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Alloy Wheels Direct started in 2003 and we’ve had an amazing journey with lots of fun along the way. We were founded by Chris Murray, our boss, who grew the company from a small shop trading on eBay to an eCommerce website selling wheels and tyres to happy customers around the world. 

We’ve always tried to stay true to our core beliefs; to deliver exceptional customer service, to make it easy to buy original wheels online and to be a generally great company to deal with. Take a look at how far we've come...

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Sneak Peak of Our New Website

2017 - We Hatch a Cunning Plan

Work commences on our new website or AWD 2.0 as we like to call it. A secret project that's been in the planning for over a year. Its very hush, hush.  

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Chris Loves to Race

2015 - Chris Wins Club 100 Heavyweight Sprint at Rye House

The thing about AWD is that we all love cars, and that makes our team. Chris races on a regular basis and the rest of us like to tinker. We even like to think we know a bit about cars, not just wheels and tyres. 

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German Warehouse for Alloy Wheels

2014 - Our German Warehouse Opens

We’ve built some great relationships and made good friends, especially in Germany where we opened a warehouse in Wegberg. It's made things cheaper for our customers and allowed us to expand our product range.

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Mobile Wheel and Tyre Fitting Van

2013 - Mobile Wheel & Tyre Fitting

Making life easier for customers has always been the name of the game. So in 2013 we partnered with ATS Euromaster to offer wheel and tyre fitting across the UK & Mainland Europe.  

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Our Office in Oxford, UK

2012 - New Operations & Customer Service Centre

We were growing rapidly and taking lots of orders online so we opened our operations and customer service centre at Prama House, Oxford. Very Plush!  

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Call Centre Fancy Dress

2008 - We're Getting Bigger

Our fully fledged e-commerce site was live, our team was getting bigger and things were going a bit crazy.

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Our First Office

2006 - We Move Into An Office

We weren't working from home anymore. A little office in Oxford was where it was at.

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Premounting Wheels in the Garage

2006 - Our First Fitting Bay!

Why didn't we think of it before? we started selling tyres with our wheels, pre-mounting them in Alloy Wheel Direct's first fitting bay (think family garage).

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Our First Website in 2005

2005 - Our First Website Site

Woohoo! Things were really starting to take off on eBay, so we created our very first website and started selling directly to our customers.

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We Started on Ebay

2004 - From Humble Beginnings 

Back in 2003 Chris Murray decided to mix his passion for cars with his drive for business by starting a small shop selling new and refurbished alloy wheels on eBay. Not a fan of dodgy replicas Chris vowed only to sell genuine and factory original wheels.