About Us

About Alloy Wheels Direct


Alloy Wheels Direct is one of the UK's largest suppliers of genuine alloy wheels and accessories, supplying the trade and consumers around the world with the highest quality products.

We are a family business founded by Christopher Murray, an automotive enthusiast, and we have a genuine passion and interest in all of our products. Our business has continually grown and expanded for over ten years, and we pride ourselves on delivering not only the best quality products, but also the best customer service and aftersales support. We initially started as a small company trading on eBay, and soon realised that we could serve our customers more effectively if we developed our own ecommerce website. This led to the design and development of alloywheelsdirect.net and this quickly became our primary sales channel. Through our website we are able to offer our customers an extensive range of genuine alloy wheels and products, backed by warehouse facilities in the UK and Europe to ensure availability of products and quick delivery. We continually add new features to our website like our configurator – this displays the range of products available to fit your specific vehicle.

Business Unit Image

If you'd like to know more about some of the individuals behind Alloy Wheels Direct - please see our Meet The Team page!

We have offices in both the UK and Germany, and our presence in Germany allows us to buy stock at much more competitive prices than competitors based solely in the UK, giving us visibility and access to tyre and wheel stocks across both countries. As Germany is a leader in automotive production we have benefited hugely from our presence there, and it has enabled us to develop close relationships with many of the world's leading automotive manufacturers, bringing the highest quality products direct to our customers.

We constantly work to improve and enhance our website by adding the latest products, brands and features. Our team has built an unrivalled knowledge of wheels, tyres and fitting - allowing us to support our customers with expert knowledge and advice that helps them to select wheels and tyres that will best match their vehicle, and answer any questions that they may have.

Our focus is on bringing OEM (Original equipment) brands to customers by offering a convenient, more cost effective alternative to purchasing products from a franchised main dealer, backed by the knowledge and service you would expect from a team of automotive enthusiasts.


The AWD Difference

  • Extensive Product Range – We have access and visibility of tyre and wheel stocks across the UK and Germany, enabling us to buy stock at much more competitive prices than many of our competitors.
  • Genuine Products – Our manufacturer relationships allow us to bring you original products and parts at the best prices.
  • Expert Knowledge, Expert Advice - Our automotive experts have years of experience in tyres, wheels and fitting, and they're always on hand to offer free support & advice.
  • Safe & Secure – We offer safe, secure and encrypted shopping with payment by debit card, credit card, paypal or bank transfer.
  • Packaged to Protect – 360-degree protection using ISTA certified packaging to prevent damage. All orders are quality checked and handled with care.
  • Fast Worldwide Delivery by UPS - We use UPS for all orders, which means worldwide tracking and delivery by one of the most experienced and efficient delivery services, insured during transit.

Our Tyre and Fitting Advantage

  • Precision Fitting - Tyres are fitted on Hofmann Megaplan BOSS – the world's most precise fitting machine to ensure careful and error-free fitting and to guarantee that wheels remain undamaged and that tyres are perfectly applied.
  • Nitrogen Inflation – Using aircraft and F1 technology your tyres are inflated using precision calibrated equipment to fill your new tyres with nitrogen, not air. This is proven to reduce corrosion and pressure loss, whilst ensuring better handling and even tyre wear through precise inflation to the manufacturer's specifications.
  • Balanced to Zero – Highest quality balancing using Wegmann Powerweight Balances to eliminate vibration.
  • Mobile Fitting – We use ATS Euromaster Mobile, which means you can have wheels and tyres fitted at home or at work.
  • Performance Valves – Our tyres are fitted with alligator valves, not budget alternatives - This ensures the integrity and performance of all the tyres we fit.
  • Attention to detail - Each wheel and tyre fitment is thoroughly checked against the manufacturer's technical recommendations, which means reading and conforming to the product's German technical standards.

Our Offices

Alloy Wheels Direct Ltd (UK)
Registered office: Griffins Court 24-32 London Road Newbury RG14 1JX UK
Telephone: +44 1865 959 000
Company Registration number: 05069800
VAT registration number: GB837164124